Place the roast beef in a large baking pan. Mix together salt, chili powder, thyme, basil, oregano, paprika powder, black pepper, chervil, and mustard powder. Pour Worcestershire sauce over the roast and sprinkle the spice mixture on top. Pour cola around the roast.
Braise in a preheated oven at 190°C (374°F) for 30 minutes, then reduce the heat to 150°C (302°F) and continue braising for 3 hours.
Remove the meat from the pan, cut into slices, and serve.